From brochures to businesscards to book covers – print design is my favorite part of this job. It is one of the best ways to present your skills and products to prospective customers. A tangible representation of your business that will make a lasting impression.
Being an Art Director means understanding how to create a cohesive branding and style strategy. Simplifying your look, honing in on a targeted selection of fonts, colors and graphics goes a long way to solidifying a brand.
Logos don’t have to be complicated, but they do have to convey your company’s ideals and your personality. The best logos have immediate impact, are easy to read, and clearly communicate the message you want to send to your customers.